Fashion and its role in our daily lives Research Paper

Fashion and its role in our daily lives - Research Paper Example The paper "Fashion and its role in our daily lives" discovers the role of fashion. More than this, it is the fashion retailer with added promotions and media hypes to boost up the consumer’s need to have the new piece of clothing for his own social projection. A lot of say is also from the word of mouth approach which suggests that the friends and family circles play a very positive and vibrant role in the whole equation. Furthermore, when one talks about the consumers’ needs of understanding their own self in a better manner, one must make note of the self concept which discusses a person’s understanding of his own personality and what does or does not echo his personal statements. This could include issues like his mood shifts that can happen with the changing seasons, the attachment of peculiar feelings with certain colors and going out of the way to buy a certain piece of cloth which is usually not considered a viable option when it comes to buying by the mas ses. Thus the self concept is quintessential since it underpins his own notions related with the fashion needs and in what manner he can best fulfill the very same. As stated earlier, the people who are considered amongst the aspired groups by the relevant sets of consumers, who are about to make a potential purchase, are the right people to which these consumers can actually focus their symbolic wishes and aspirations. This aspired group could be consisting of those people who are looked upon at by the consumers with a sense of desire. and yearning and the consumers always make sure that they buy this just to remain attached with the aspired group. When it comes to these aspired groups, one can easily understand that they consist of models, celebrities, sportspersons or just about anybody who the consumers think worthy of being hailed as something different, so much so to bring about a different in their belief system. Thus symbolic consumption forms up as a very imperative part of the whole thinking mindset of the consumers before they hope to change their fashion practices and mold their own selves in line with what should be their need and in what manner they would fulfill the very same. Rightly put, consumers of fashion are very conscious of their needs and wishes and usually they go out of their budgets to satisfy their whims. This means that there is a lot of room for strengthening the products in the best manner possible when the talk is of quality rather than mere quantity (Thorsell, 2011). Versace has adopted on to the bandwagon of having celebrity endorsements for its fashion apparels and products, much like the other well-known fashion labels that are operational all round the world. Elton John, Axl Rose, Late Princess Diana, Beyonce, The Notorious B.I.G, Elizabeth Hurley, Jennifer Lopez, Demi Moore, Britney Spears, Christina Aguilera, Madonna, Halle Berry, Kate Moss, Jonathan Rhys Meyers, Angela Lindvall, Carolyn Murphy, Christy Turlington, Daria Werbowy and Miriam Escott IV are some of the prominent ones to make Versace such a huge name in the world of fashion. Needless to state, when one tries to understand the rationale behind advertising in the realms of fashion it is quintessential to comprehend that fashion advertising brings with it a sense of bonding and creating linkages amongst the different social groups present within any society. The social groups to which the consumers try their best to attach with have a lot of positive say on the sale of a particular category of fashion (Mcconathy, 2001). This means that